Product Management Foundation Workshop

Comprehensive foundation in product management principles and practices

Workshop Overview

A comprehensive program covering all essential aspects of product management, from strategy to execution, designed for teams looking to establish strong PM practices.

What You'll Master

Foundations of Product Management
  • Grasp the core principles, history, and evolving role of product management
  • Integrate business, technology, and design while adapting to the AI era.
Innovation and Market Discovery
  • Learn models like diffusion of innovation, crossing the chasm, and 4Ds of innovation.
  • Master customer discovery, market sizing (TAM, SAM, SOM), and tools to uncover real opportunities.
Crafting Strategy and Value
  • Define purpose, vision, and mission.
  • Build compelling value propositions, business models, and product strategies that drive growth across new, mature, and scaling products.
Designing and Building Products
  • Apply lean, agile, and design thinking approaches.
  • Create personas, MVPs, customer journeys, and design products
Metrics, Leadership and AI
  • Track success with frameworks like NPS, AARRR, and HEART.
  • Grow as a product leader by mastering stakeholder management, team leadership, and the use of Generative AI to supercharge product management.

Workshop Details

Duration: 3 Days
Format: Intensive Bootcamp
Group Size: 15-20 participants
Target: PM Teams, Business Analysts
Includes: Templates, Tools, Certification
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